And the former athlete provided an insight into the moments shortly before London was named as Olympic host at the 2005 International Olympic Committee session in Singapore.
Lord Coe revealed he was called on his mobile phone by the then prime minister Tony Blair, who appeared unable to understand the result would be kept secret until the announcement.
"He couldn't actually understand, somehow, that we didn't actually know, that there were no exit polls here. We didn't know the result," recalled the peer.
I think he is being too polite - it had nothing to do with exit polls, Blair simply could not understand that the news hadn't been given (not, not 'leaked') to the important people (i.e. him) well before the proles were allowed to know.