Friday, June 06, 2008

The Spread of Illiteracy

Whatever the failings of the British establishment, and they are many, varied and manifest, you always used to be able to rely on them for the graceful depth of their classical education, "le bon mot et le mot juste" and the correctness of their grammar. The V&A museum is as establishment as you get.  Hence my surprise at the surprisingly illiteracy of one of their posters I saw this morning; advertising their exhibition, "China Design Now".

As a Scot, I am quite sensitive to the pedantic distinctions between Scots, Scotch and Scottish.  Therein lies the source of my dismay.

"China Design Now" suggests the field of fine ceramics.  Perhaps "China: Design Now", suggesting the country, or "Chinese Design Now", suggesting the nationality or population, were considered too elitist or merely too correct for Brown's Britain? 

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